TikTok is introducing a new feature that allows them to reduce the quantity of AI-made media appearing in their streams. This move comes as the service announced that it presently contains in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread release. This advancement comes amid a increase in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 mn pieces of content are submitted to the service each day, making AI content a limited percentage of its total content library.
User Control Features
Members will be in a position to limit or boost the volume of AI content they see by accessing the topic control setting in the platform and choosing AI-made media. Further subjects that are already be modified under the setting include news, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s rules require content makers to tag “realistic” AI-made content, and it prohibits dangerous fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the platform will from now on apply an AI-generated tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to help prevent users from attempting to bypass the labeling process.
Educational Initiatives
The platform is additionally establishing a two million dollar awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over intentions to make redundant a large number of content moderators in the UK. The company is expected to eliminate hundreds of positions in its trust and safety division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. TikTok stated a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
